Every once and a while, there’s an advertising campaign that blends creativity with just enough relevance, to relay an experience far beyond the brand could ever deliver. A company that typically wouldn’t be brought up in this context is Oreo, but with their massively successful campaign featuring Chiddy Bang, Kacey Musgraves and Owl City, they captured the emotion of “wonder” perfectly. See below for Chiddy Bang’s video for Wonderfilled, which was originally aired during an episode of AMC’s Mad Men. And these days, it’s not selling out, it’s surviving.
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